for consumer brands

Meet Ema.
The women's health AI.

The intelligence layer that gives your brand a voice women trust.

Why you need emaeq

~60%

of women's-health scenarios fail across the 13 leading LLMs.

Gruber et al., A Women's Health Benchmark for Large Language Models, arXiv 2025.

Yet 75% of U.S. health companies are betting on AI.

AI is calibrated for men, and applied to women.

Under-researched

Women were excluded from most clinical trials until 1993.

NIH Revitalization Act, 1993

Unrepresentative

Dosing and diagnostics were rarely validated for women.

Nature Reviews Bioengineering, 2024

Complex

Ovarian aging reshapes everything; the data never connects.

Mayo Clinic

Women's health intelligence

Ema supercharges health and wellness outcomes (safely)

In women’s health, a raw model is only half the helix.

She asks“I'm exhausted, nauseous, and my jaw aches.”

Raw model

“Try gently massaging your jaw or applying a warm compress.”

● Misses a heart attack.

Ema

“Jaw ache and nausea can signal a heart problem, especially in women, where it shows up without chest pain.”

● Catches the red flag. Escalates. Uses her history.

Ema's proprietary DNA

TL;DRThe LLM missed a woman having a heart attack. Ema didn't.

The intelligence layer

Ema turns general AI into trusted health intelligence.

Ema creates user experiences on your technology you didn't even know were possible.

Grounded

Built for women's health

Understands the hormonal, clinical, and life-stage context general models miss.

Governed

Safe enough to deploy

Clinical and safety frameworks shape every answer and escalation.

Branded

Ready to become your voice

Lives inside your journeys, content, products, and customer experience.

Where Ema meets her

Ema engages your customer in ways and places you didn't know were possible.

By meeting them where they are: from the doctor's room to the Target aisle, the package in their hand, and your website.

Illustration of a wellness product package in hand

On the package

A QR on the box opens Ema.

Illustration of a woman engaging with a wellness ad on her phone

In the ad

An IG or TV spot opens a conversation instead of a landing page.

Illustration of a woman browsing a wellness shelf

On the shelf

In-store, she gets an expert in her pocket.

Across the brand

One intelligence platform, everywhere you meet her.

Women's health · heart health · perimenopause · postpartum

Ema guides your customer to the right next step. Without leaving your brand.

One conversation, two views

What customers feels, and the data your team gets.

The same conversation, live on both sides. As she talks, the brand dashboard fills in real time. It stays de-identified throughout. Click a conversation starter to try it.

Her view what she sees

Ema

Your brand’s health companion

Demo active

✦

Tell me in your own words…›

Your view what your team sees

🔒 Watch one conversation become a data point, then a number your team can act on. No individual parent is identifiable.

Live capture

0 fields

Structured, de-identified signal from the conversation.

🔒 Identity and exact words stay with the parent. Only the structured signal moves forward.

Engagement since the program went live

Illustrative

De-identified conversations per day. Day one is launch.

Trusted by leading brands

Already live inside the brands women already use.

Ema is already driving measurable engagement and health outcomes inside consumer health products.

2x

engagement in partner deployments

10M+

user interactions with Ema

82%

prefer Ema over Google when talking about their health

Sources: Ema platform data and user research.

What your brand keeps

The intelligence gets stronger because the data stays yours.

Ema is an open book, the opposite of the walled gardens. It's the whole point: the AI only gets powerful when you keep and use your own data.

Own

100% ownership

Raw data exports included. It's yours to act on.

Private

Never trains our core models

Your proprietary signal stays proprietary.

Isolated

Separated from every other brand

Nothing flows between partners' AIs. Ever.

Why teams trust Ema

Recognized, awarded, and setting the standard.

Forbes

AI-powered women's health: Ema's mission to combat bias.

Women's health · AI

Entrepreneur

The founders building health care for the people the system keeps missing.

Founder story

Forbes

60% AI failure rate in women's health: standards are coming.

Safety & standards

Serena Williams and women's health leaders

Community spotlight

Women’s health leaders are raising the standard.

Leadership conversation

We are co-founders of the WHAI Consortium

✦Femtech World Awards 2025 · AI Innovation of the Year

✦Connect with us

Let’s build together.

Email amanda@emahealth.ai for more information.

Meet Ema.The women's health AI.