emaeq
for consumer brands

Meet Ema.
The women's health AI.

The intelligence layer that gives your brand a voice women trust.

Where Ema meets her

Ema engages your customer in ways and places you didn't know were possible.

By meeting them where they are: from the doctor's room to the Target aisle, the package in their hand, and your website.

Illustration of a wellness product package in hand

On the package

A QR on the box opens Ema.

Illustration of a woman engaging with a wellness ad on her phone

In the ad

An IG or TV spot opens a conversation instead of a landing page.

Illustration of a woman browsing a wellness shelf

On the shelf

In-store, she gets an expert in her pocket.

Illustration of a woman connecting with Ema at home

Across the brand

One intelligence platform, everywhere you meet her.

The intelligence layer

Ema turns general AI into trusted health intelligence.

Ema creates user experiences on your technology you didn't even know were possible.

Grounded

Built for women's health

Understands the hormonal, clinical, and life-stage context general models miss.

Governed

Safe enough to deploy

Clinical and safety frameworks shape every answer and escalation.

Branded

Ready to become your voice

Lives inside your journeys, content, products, and customer experience.

Health education · intake · care navigation · product guidance

Ema guides your customer to the right next step. Without leaving your brand.

Trusted by leading brands

Already live inside the brands women already use.

Ema is already driving measurable engagement and health outcomes inside consumer health products.

Doubled
30-day retention vs. the industry standard
67.5%
plan completion after Ema
97.6%
customer success across 8 named client programs
93.2% resolved · 4.4% routed to the right next step
Selected Ema partner logos

Source: Ema × Aavia partner case study; Aavia, The Hormone Cycle Is Not Noise, 2026; 250M+ lived-experience data points from 150,000 members.

Why general AI fails
~60%
of women's-health scenarios fail across the 13 leading LLMs.
Gruber et al., A Women's Health Benchmark for Large Language Models, arXiv 2025.

Yet 75% of U.S. health companies are betting on AI.

AI is calibrated for men, and applied to women.

Under-researched
Women were excluded from most clinical trials until 1993.
NIH Revitalization Act, 1993
Unrepresentative
Dosing and diagnostics were rarely validated for women.
Nature Reviews Bioengineering, 2024
Complex
Ovarian aging reshapes everything; the data never connects.
Mayo Clinic
Why you need Ema

Ema supercharges health and wellness outcomes (safely)

Whether you already have AI or are building it now, a raw model in women's health is an astronaut with no suit.

She asks“I'm exhausted, nauseous, and my jaw aches.”
Raw model

“Try gently massaging your jaw or applying a warm compress.”

● Misses a heart attack.
Ema

“Jaw ache and nausea can signal a heart problem, especially in women. It may show up without chest pain.”

● Catches the red flag. Escalates. Uses her history.
Ema's proprietary DNA
Ema as an astronaut's suit A frontier model drawn as an astronaut. Each part of the suit is labeled with a layer Ema provides. Safety & guardrailsred flags, escalation Proprietary dataset10M+ conversations Secure infrastructureHIPAA · GDPR · SOC 2 Clinical frameworksclinician-approved rubrics Data analyticsfrom every conversation Agentic capabilitiestriage, screening, scheduling Hybrid Language ModelLLM + clinical rules Bias & Conflict Detectionmonitored on every answer
Astronaut = any frontier model, swappable  ·  Suit = Ema, running on our hybrid language model
TL;DRThe LLM missed a woman having a heart attack. Ema didn't.
One conversation, two views

What customers feels, and the data your team gets.

The same conversation, live on both sides. As she talks, the brand dashboard fills in real time. It stays de-identified throughout. Click a conversation starter to try it.

Her view what she sees
Ema
Your brand’s health companion
Demo active
✦
Tell me in your own words…›
Your view what your team sees
🔒 Watch one conversation become a data point, then a number your team can act on. No individual parent is identifiable.

Live capture

0 fields
Structured, de-identified signal from the conversation.
🔒 Identity and exact words stay with the parent. Only the structured signal moves forward.

Engagement since the program went live

Illustrative
De-identified conversations per day. Day one is launch.
What your brand keeps

The intelligence gets stronger because the data stays yours.

Ema is an open book, the opposite of the walled gardens. It's the whole point: the AI only gets powerful when you keep and use your own data.

Own

100% ownership

Raw data exports included. It's yours to act on.

Private

Never trains our core models

Your proprietary signal stays proprietary.

Isolated

Separated from every other brand

Nothing flows between partners' AIs. Ever.

Why teams trust Ema

Recognized, awarded, and setting the standard.

Women featured in the Forbes article about Ema's mission to combat bias
Forbes
AI-powered women's health: Ema's mission to combat bias.
Women's health · AI
Founders featured in the Entrepreneur health care article
Entrepreneur
The founders building health care for the people the system keeps missing.
Founder story
WHAI Consortium leaders featured in the Forbes standards article
Forbes
60% AI failure rate in women's health: standards are coming.
Safety & standards
Serena Williams and women's health leaders
Community spotlight
Women’s health leaders are raising the standard.
Leadership conversation
We are co-founders of the WHAI Consortium
✦Femtech World Awards 2025 · AI Innovation of the Year
✦Connect with us

Let’s build together.

Email amanda@emahealth.ai for more information.

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